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Will the NBA & NHL be forced to cut teams?
There is a saying that “once is chance, twice is coincidence and three times is a pattern.” If that saying is true, then we will soon see a pattern of conversations about the NBA and NHL being forced...
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NBA game to stop at halftime
That would be weird, wouldn’t it…if NBA teams only played the first half of a game and then quit. That’s kind of how I view the NBA’s decision on what names they included on their “Latin Night”...
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Fans immune to commercialization in sports?
Very nice piece by AdAge about the pros & cons of the branding that NBA and their partners have brought into the sport. Are the sponsorships overkill in some cases? Sure, they are sometimes...
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Will Dwight Howard be next big sports pitchman?
AdAge article on Orlando Magic center Dwight Howard says he is already a “dominant force” in the sports endorsement world. One of the experts interviewed feels Howard’s endorsement appeal ranks just...
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Adidas making another push in NBA
Adidas trails way behind Nike when it comes to basketball. Nike has more prominent NBA stars endorsing their product (e.g.- Lebron James, Kobe Bryant, Kevin Durant) than Adidas, which has translated...
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Will the NBA learn crisis management from MLB?
The steroid era in Major League Baseball has forever tainted the game. Most fans cannot watch an MLB game without wondering who is using performance enhancing drugs. Some of the best players in the...
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Portland Trailblazers use marquee opponents to sell tickets
Interesting that the Portland Trailblazers are using their marquee opponents to sell single game tickets. On the tickets page of their official team website, the Trailblazers have a section on...
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John Wall signs $25 million deal with Reebok
John Wall, the University of Kentucky standout, who is likely to be the #1 pick in the upcoming NBA Draft has signed an endorsement deal with Reebok. The endorsement deal is reported to be a 5-year...
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LeBron’s brand is on the line with his NBA decision
Now is the time for LeBron James. This is one of those moments that will shape his legacy. It won’t be “the moment” which will presumably happen the next time(s) he is playing for an NBA...
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ESPN will help NBA avoid a lockout
A good article in Ad Age by sports marketing guru, Rich Thomaselli, about the effects of an NBA lockout. The article details who has the most to lose if the NBA does have a lockout next season. There...
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